And realizing that an entire decade of writing books earned you barely more than $1,000.
Not per month. Not per year. Ten years... with 17 books. That’s exactly what happened to me.
Amazon royalties, November 23, 2016 – October 20, 2026: US$1,061.41.
My Amazon royalties for 17 books, November 2016 to October 2026.
Between 2016 and 2025, I published 17 books on Amazon, in 25 formats. Seventeen books. Nearly ten years of late nights, research, rewrites and launches. US$1,061.41.
Now let’s do some math together. At that rate, my books were earning me about $106 a year. How long would it take to make $100,000? 942 years. Read that again. Nine hundred and forty-two years.
Now think about your own books. At the rate they’re selling today, how long would it take your book(s) to earn you $100,000? What about $300,000?
If your books earn you $500 a year, that’s 200 years.
$1,000 a year? That’s 100 years.
$2,000 a year? 50 years.
$5,000 a year? Still 20 years.
Can you now see why many authors are stuck but don't know why?
Whatever your number is, here’s the truth:
The problem was never your book. It’s that your book was built with the mindset of a writer, not a business owner.
Writing skills are good. Storytelling skills are good. But neither one gets you paid as an author. What gets you paid are author business skills, and that’s exactly what this book was built to hand you.
Then I discovered something that changed everything. My books were never meant to sit on a shelf and wait. They were meant to be the front door to a business. So I stopped writing one more book and hoping it would finally sell. Instead, I took one of my books, just one, and built a business around it:
Products that solved my readers’ next problem
A course that walked them through the process step by step
Coaching for those who wanted me to guide them closely
Events where I could teach, serve and invite in person
Same author. Same knowledge. Same kind of book.
Now I want to show you a second screenshot. The first one showed what 17 books earned me in almost ten years. This one shows what two books, with a business built around them, brought in over 12 months.
Stripe gross volume, October 21, 2025 – October 21, 2026. CA$495K is over US$350K.
About US$350,000 in 12 months.
In the 12 months before, my business brought in about US$16,300. In the 12 months after I built it around two of my books, it brought in more than 21 times as much. Every spike on that chart is a launch, a masterclass or an event, all built from two books.
Seventeen books: US$1,061.41 in almost ten years. Two books with a business behind them: about US$350,000 in 12 months. The difference wasn’t the quality of my books. It was the business I built around them.
At That Rate, it would have taken me 3,300 Years to generate US$350,000...
Let’s go back to the math.
My 17 books were earning me about $106 a year in royalties.
To earn US$350,000 at that rate, I would have needed...
about 3,300 years and weren’t.
I saved a little money.
It cost me ten years.
Now let me ask you something.
How many times have you told yourself, “I’ll figure it out on my own”?
How many courses, books or programs have you passed on because you wanted to save the money, only to spend another year stuck exactly where you are?
How long has your book been sitting there, waiting for you to work out what to do next?
Be honest with yourself.
Because if nothing changes, the next ten years will look a lot like the last ones. Another decade of waiting, guessing and hoping your book finally sells.
Hear this: You can always make more money. You can never make more time.
Struggling authors trade their time to save money. Successful authorpreneurs invest money to save time.
Right now, you have another chance to make that choice.
I can’t get my ten years back. But you don’t have to lose yours.
Everything I learned the hard way, including what to build, what to charge, how to sell and how to launch, is in Author Business Mastery, my 19th book.
This book is designed to give you back the ten years you’re about to flush down the drain.
You can spend the next decade figuring it out on your own.
Or you can spend a few evenings reading what took me ten years to discover.
For $60, you’re not just buying a book. You’re buying back your time.
The Amazon report covers 17 books in 25 formats. I stopped using Amazon from my 18th book onward; Author Business Mastery is my 19th book.
The Shift
The book-to-business gap
Sell More Books. Then Earn Far Beyond Them.
Book sales matter. Done right, they can bring in real income on their own, and every copy you sell brings a new reader into your business.
Most authors don’t struggle because books don’t sell. They struggle because their books are sold the wrong way: listed on Amazon, then left to wait.
In Author Business Mastery, I show you how to sell your book the way a business owner would:
Selling directly to your readers, not only through retailers
Pricing your book for the value it delivers
High-ticket book sales that earn far more than the cover price
Bulk orders from schools, churches and companies
And every reader who buys your book can go further with you. They may want a workbook to apply the ideas. A course to follow a process. A workshop to practise a skill. Or coaching to help with their own situation. An organisation may want your message delivered to its team. An event organiser may want you to teach it from a stage.
Hear this:
Your book can be a profitable product and the front door to your business at the same time.
You don’t need to build every possible offer. You need to sell your book well, find the right next step for your readers, and deliver it with excellence.
Author Business Mastery shows you how to do both, in the right order.
Inside The Book
The questions holding authors back
Here's what you'll find answered inside Author Business Mastery
These are the exact questions my high-level clients brought to me, some of whom invested up to $25,000 to work with me closely. Every one is answered in this book.
Category 01
See the business inside your book
1
"Why does selling my book feel so difficult, even though I know it’s good?"
2
"How do I turn one book into a multiple six-figure business without selling millions of copies?"
3
"Apart from selling copies, how many other ways can I get paid from one book?"
4
"What is a high-ticket book sale, and how do I sell my book for far more than the cover price?"
5
"Who will actually pay for the knowledge in my book, and where do I find them?"
6
"My book is already published and barely selling. How do I give it a profitable second life?"
Category 02
Turn your knowledge into premium offers
7
"Which part of my book should become my first premium offer?"
8
"How do I turn my book into a program people will pay $2,000, $5,000 or more for?"
9
"How do I price my book and programs without leaving money on the table?"
10
"What should I give away for free, and what should customers pay for?"
11
"How do I move readers from my book into my masterclass, course or coaching program?"
Category 03
Attract buyers and make more sales
12
"How do I market my book so the right readers actually find it?"
13
"How do I get people to buy my book, not just say, ‘I’ll get a copy soon’?"
14
"How do I sell more copies of my book, month after month?"
15
"How do I get paid before my book is even finished?"
16
"How do I get my first 5–10 paying clients without a large following?"
17
"How do I sell confidently without feeling pushy, salesy or desperate?"
18
"Where should I sell my book: Amazon, my own website, or both?"
19
"How do I launch for profit, instead of spending money on an event that only earns applause?"
20
"People visit my sales page. Why aren't they buying?"
21
"When should I run ads, and how do I know whether to fix, scale or stop them?"
22
"How do I get schools, churches and companies to buy my book in bulk?"
23
"How do I use my book to land paid speaking and corporate training opportunities?"
24
"How do I partner with people who already have the audience I need?"
Category 04
Grow without becoming the bottleneck
25
"How do I deliver results to premium clients without giving everyone unlimited access to me?"
26
"What can I automate so sales, follow-up and delivery don't depend on me being online?"
27
"How can I use AI to write, market and sell my book faster, without losing my voice or my readers’ trust?"
28
"How do I grow my author business alongside my other responsibilities without burning out?"
Category 05
Build a business that keeps paying you
29
"How do I stop starting from zero after every launch and build income that continues between launches?"
30
"Which numbers tell me whether I'm building a profitable business or just generating expensive sales?"
31
"I have unfinished books, masterclasses and offers. What should I focus on first to start generating income?"
And 100 more
If you've ever asked even one of these questions, this book was written for you.
Pre-order Author Business Mastery for $60
$97$60 · Save $37
Save $37 when you pre-order before November 12, 2026.
Releases December 1, 2026· Physical book· Free worldwide shipping
This book is not theory. It comes from three places:
1
My own journey
From US$1,061.41 in ten years of royalties to US$350,000 in 12 months from a book-based business.
2
Real questions from authors, coaches and experts
In my Publish to Profits programs.
3
High-level client consulting
The answers I've given high-level clients who invested up to $25,000 to work with me closely.
Inside, you'll learn how to choose your first offer, communicate its value, attract the right buyers and build a business that keeps growing, without needing a bestseller.
About the author
Meet Iredafe Owolabi
Iredafe Owolabi is a Publish to Profits coach and the author of 19+ books. He is also the co-author of Million Dollar Creativity with Myron Golden.
After ten years and 17 books that earned him just over a thousand dollars in Amazon royalties, Iredafe discovered a system that has helped him generate multiple six figures. This system is called the Publish to Profits Pipeline.
He built a business around just 2 of his books that brought in US$350,000 in 12 months, and he now helps authors, coaches and experts turn their books and expertise into businesses of their own.
Audience
Who This Book Is For
Authors whose books are selling below their expectations.
Coaches and experts who want their books to attract clients.
Writers who want to understand the business before publishing.
Authors ready to turn existing content into additional paid offers.
Professionals building an author business alongside other responsibilities.
Got Questions?
Frequently Asked Questions
Do I need a published book already?
No. You can use the ideas while planning or writing your book, or apply them to a title you have already published.
Can this help if my book is already on Amazon?
The book explores publishing and selling options, including direct sales, so you can evaluate how your existing book fits into a wider business. Applicable distribution agreements still matter.
Is this the same as the Publishing Profits Challenge?
No. The book is a reference for building an author business. The challenge is a separate live learning experience. Purchasing the book does not enrol you in the challenge or masterclass.
Does the book guarantee a multiple six-figure income?
No. It teaches strategies that can support business growth. Results depend on your market, offer, execution, costs, and ability to deliver value. The US$350,000 result in the backstory is my personal experience and is not typical or a promise of your results.
Does buying the book include private coaching or access to me?
No. The book shares ideas and answers informed by my work with high-level clients, including clients who invested up to $25,000 to work closely with me. The purchase does not include that coaching engagement, private access, or the same services.
Are the questions on this page the exact questions clients brought to you?
Yes. These are the exact questions my high-level clients brought to me, some of whom invested up to $25,000 to work with me closely. Every one is answered in this book.
What is the book format and when does it launch?
It is a physical book. The launch date is December 1, 2026.
Is shipping included?
Yes. Worldwide shipping is free.
Why preorder now?
The preorder price is $60. It rises to $97 on November 12, 2026, so ordering before that date saves you $37.
Build the Business Your Book Can Become.
Discover the opportunities inside your knowledge, make clearer business decisions, and create a path beyond selling copies alone.
PATH 1 — Keep waiting on royalties: at $5 a month, that’s just $60 over another year—and another year spent waiting.
PATH 2 — Get Author Business Mastery: learn how to build a business around your book and work toward turning it into a multiple six-figure income stream.
Pre-order Author Business Mastery for $60
$97$60 · Save $37
Save $37 when you pre-order before November 12, 2026.
Releases December 1, 2026· Physical book· Free worldwide shipping
